As an affiliate marketer, one important part of affiliate marketing you should learn is how to do affiliate marketing with Google Ads.
Although some rules and regulations guide Google Ads, it is quite easy for you to optimise Google Ads and promote your affiliate goods.
However, before you can promote affiliate products on Google Ads you have to ensure that things are right between you and your merchant.
Following the rules and specifications of both the merchant and Google helps you avoid issues that might be difficult to solve.
In the following sections of this article, we have pointed out the steps involved in doing affiliate marketing with Google Ads.
Let’s get started!
How To Do Affiliate Marketing With Google Ads
Setting Up Conversions
As an affiliate marketer, you have to be certain that your conversions are done accurately. And one of the easiest ways to do that is to ensure that you set up your conversions properly.
Before you set up your conversions, you have to carefully think through what you want clients to do whenever they visit your affiliate website.
Four of these actions include signing up for a newsletter, clicking on your affiliate links, engaging in your content or buying your affiliate products.
Identifying all of these would help you track every action that takes place on your affiliate website. However, these conversions can be easily managed by the unique affiliate ID you get whenever you sign up as an affiliate marketer.
You can send your conversion data with your affiliate ID to Google Ads for a proper record of all your sales.
Creating An Affiliate Marketing Audience With Google Ads
The next thing to do after setting your conversions is to build an affiliate audience with Google Ads. You would not be an affiliate marketer if you do not sell your products to an audience. And the sooner you set up your audience, the sooner you’ll make sales and earn commissions.
Audience building takes a lot of time before it manifests to your desired level. Your audience is your traffic that either click on the affiliate link in your website buys your affiliate products or engages generally in your content.
Generally, your affiliate audience can either generate sales after clicking on your affiliate link or not. However, below are easy steps that you can follow to build an affiliate audience.
How To Build Affiliate Audience
- Log into the admin page and go to ‘Audience Definitions.’
- Search for ‘Property’ and hit ‘Audiences.’
- Select ‘New Audience.’
- Under ‘New Audience’, select ‘Create New.’
- After that, select ‘Conditions.’
- Set up your conditions that will define users based on their clicks.
- Set up a membership plan with a maximum of one year and 6 months.
- Select a name for your audience.
- Your destination should be your Google Ads account.
- You can publish the new setting.
Set Up Your Ad Campaigns With Google Ads
After you have set up your conversions and built your audience, the next step is to conduct marketing campaigns with Google Ads. Outlined below are several ways through which you can use to create marketing campaigns.
Through Google Ads interface: this process takes a great deal of time but is considered to be the easiest method for new affiliates.
Google Ads Editor: this approach makes it easier for you to copy and paste the keywords and ads you’d use for your campaigns. You, however, need to be experienced with Google Ads before you can conduct a campaign with this feature.
CSV imports: provided you have basic knowledge of Microsoft Excel or Google sheet, using this feature would be a walk in the park.
Monitor Your Campaigns With Google Ads
After you have set up the first important 3 steps, you would need to effectively monitor your campaigns. You can use either Google Analytics, We Can Track, Google Sheets or better still, Google Ads.
Google Ads is mostly preferred by affiliates because it has features that allow you to carry out actions based on the results from your data.
Note that you would need to enter your conversions into Google Ads before you can effectively monitor your campaign performance. There are two benefits you get from monitoring your campaign performance with Google Ads.
You can take quick actions based on any result you get.
A quick analysis of the profits you get from your campaigns.
Optimisation of Google Ads Campaigns
You can start optimising Google Ads campaigns when you notice that your campaigns are generating a lot of impressions. Outlined below are 4 metrics that you can optimise through Google Ads.
With Google Ads impressions, you get to know the number of times that your advert was displayed. Google Ads impressions show you how to grow your impressions, as well as factors you should consider when setting impressions for new campaigns.
- Quality Score
For every ad campaign you put out there, their quality score affects their impressions and the costs-per-click that they would get.
Google decides how relevant your keywords are on a scale of 1 to 10. In addition to that, Google also determines how you embed your keywords in your ads to promote a user-friendly landing page for your traffic.
- Click outs
After you have optimised your keywords and ads, you would also need to optimise your landing page so that you can get more conversions. The fact remains that your click out rate has to be high enough for you to get more conversions.
Since optimisation means better click out rates, below is a list of factors you might want to consider if you want to optimise your landing page.
Factors To Consider When Optimising Your Landing Page
Ensure that your landing page has relevant information that is in tune with your affiliate products. You would have better traffic if your content is easy to read, attractive, relevant and if you make proper use of keywords.
Better traffic means increased click out rates and if you follow these steps, customers would come in their numbers.
- Ease Of Use
Secondly, no one wants to use a platform that they can’t navigate. One important part of generating leads is ensuring that your page is user-friendly and mobile.
Be upfront with your users and inform them that you might likely get paid if they click on the outgoing links in your article.
Being honest and relevant would get you returning customers as well as potential buyers and increase your click out rates.
Just as your impressions and quality scores, your click-through rates also affect your Google Ads campaign.
To increase the number of CTR you get on your website, here are a few steps you should follow.
- Ad extensions make your ads bigger, so optimise them.
- Ensure that you add relevant keywords in your headings, headlines and product description.
- Use Google’s Responsive Search Ads feature to get relevant, high ranking keywords.
- Use a call to action. Customers are always quick to act when there’s a call to action attached to the ads.
- Create a sense of urgency by telling them that you have limited stock for your affiliate product.
- You can also add a deadline for the offer you are giving to them.
These are the 5 steps that will teach you how to do affiliate marketing with Google Ads.
Now, let’s move on to one of the frequently asked questions that affiliates have about Google Ads.
Questions People Ask On How To Do Affiliate Marketing With Google Ads
How Can I Increase My Quality score?
Make sure that your keywords are relevant to the content that you post on your website.
Ensure that your ads, keywords and content provide relevant information and possible solutions for your audience.
You can also improve your quality score by embedding your keywords within your articles and your sales copies.
Conclusion On How To Do Affiliate Marketing With Google Ads
This article shows you 5 easy steps on how to do affiliate marketing with Google Ads.
Optimising Google ads for a better affiliate experience would be easier with this guide that is provided for you.
Unlike affiliate marketing for beginners, using Google Ads is more complex. However, you can read through this article for a better understanding of affiliate marketing.