Types of Affiliate Marketing
There are 3 types of affiliate marketing. And if you have paid attention to the definition of affiliate marketing, you’d know that it’s a business where you get commissions for selling other people’s products.
You can get paid for driving traffic to a vendor’s site, when people click on the links you embed in your posts or when you make sales.
However, the fact remains that you gain commissions. In this article, we have reviewed the three types of affiliate marketing. Read on to find out what they are.
Types Of Affiliate Marketing
The 3 types of affiliate marketing are unattached, related and involved and they will be discussed below.
1. Unattached Affiliate Marketing
According to its name, the affiliate marketer has no connection to the product they are promoting. They also have no skills and no prior knowledge of the products they promote.
As an unattached affiliate, you don’t need to be an authority in the business because the payment is basic pay-per-click. Affiliates prefer unattached affiliate marketing because it saves them the time and energy that they spend gaining the trust of clients.
In unattached affiliate marketing, all you need to do is to add the affiliate link to your blog posts, social media sites and you automatically get paid when people click on them.
2. Related Affiliate Marketing
Unlike attached affiliate marketing, related affiliate marketing requires you to have a semblance of an online presence. As an affiliate marketer, you can either do this through a blog, a website, YouTube videos or on your various social media platforms.
As a related affiliate marketer, you need to create a relationship between your niche and the affiliate products that you market. Because you have enough affiliate skills and knowledge that will help you sell convincingly.
Your influence and skill will help you generate traffic and this will help you establish trust and confidence with your clients. You should note that as a related affiliate marketer, you do not use these products and so you give any testimonies about the product.
3. Involved Affiliate Marketing
This type of affiliate marketing is different from the first 2. It fosters a deeper bond between you as an affiliate and the products that you market.
As an involved marketer, you have used the products and can share your experience of the products, as well as the pros and cons with your customers.
Your experience with the product will serve as a bargaining chip between you and your client. And following your testimonies, people may end up buying your products.
On the off-chance that people do not experience all that you preach of, your reputation might be on the line, as you’ll be held responsible for the information you passed across. So, ensure that your recommendations and experiences are truthful and honest, to avoid unnecessary complications.
These are the 3 types of affiliate marketing and while you might experience them with each niche/product you market, one fact remains that you get commissions for any sale you make.
In the next section, we will look at the advantages of affiliate marketing.
Advantages of Affiliate Marketing
Affiliate marketing has become famous for being one of the ways through which people can become passive income earners. But while commissions are to come in whenever you make a sale, you need to get an understanding of the market.
There are various best affiliate marketing courses that you can go through to help you understand what you are up against. And one of the topics that these courses would teach you is affiliate marketing for beginners.
After which you might want to consider how to start affiliate marketing without a website. This is recommended if you’re a new affiliate working with a budget.
In more ways than one, affiliate marketing is very essential and outlined below, are some of its benefits.
1. Affiliate Marketing As A Source of Passive Income
As an affiliate marketer, you are entitled to a certain percentage whenever you make a sale. This could be between 15% to 50% depending on the niche and affiliate product you are marketing. So, carry out proper research on the various niches in affiliate marketing before you make a decision.
2. Low Capital
Affiliate marketing is a business you can start without capital. You could even start affiliate marketing without a website. All that is required of you are your social media sites and an understanding of the market.
3. Access to a Wider Market
Affiliate marketing gives you exposure and broadens the scale to which you advertise your products. Embedding your affiliate links in the article you post will ensure that several people get to see and read about your products.
4. Better Record Keeping
Unlike traditional selling, affiliate marketing helps you keep a better record of all the sales you make. One way it’ll help you to do this is through the unique ID you get from your affiliate program.
5. Lower Expenses
Another benefit of affiliate marketing is that it requires little or no cost for ads. With your blog/sites and social media platforms, you can run several ads. All you need to do is to embed these links in all of your posts and to ensure that your content is engaging and reliable.
Cons of Affiliate Marketing
As much as affiliate marketing has helped out so many people, there are still some cons that you should consider before venturing into the business.
1. Fraudulent Services
Since affiliate marketing is an online business, it will be easy for people to carry out less than honest transactions. This is why it is advised that certain rules and guidelines be set for affiliates on affiliate marketing.
2. Lack of Control Over Your Customer Base
One thing about affiliate marketing is that once a client buys from the affiliate vendor, they would always make another purchase directly from the vendor. And as such, you have to work hard at driving new leads to the vendor’s site. The only way to get your clients base is to sign up with affiliate programs that support your recurring commissions.
3. No Revenue
Affiliate marketing is a calculated risk because you get paid through pay-per-performances or pay-per-click. However, the fact remains that you still need to put in a lot of energy to ensure that you still acquire a good amount of clients, even if you don’t get your expected revenue immediately.
4. Highly Competitive
There is a lot of competition in the market of affiliate marketing. This depends on the niche and type of products you sell. Competition is high in a lot of niches and there is not much you can do to control it.
What you can do is to work harder and smarter and ensure that you follow all the basic rules of affiliate marketing to beat your competitors. Some of them include:
- Use the right keywords for your niche.
- Creating engaging content and embedding your affiliate links in strategic points.
- Ensuring that the information provided in your articles are correct and sincere representations of your affiliate products.
Lack of Qualitative Approach
Some affiliate marketers who are in the business for quick bucks go about misleading people with wrong information. This might be challenging for you because most clients who have fallen once would not want to go through the experience again.
So as an affiliate marketer, ensure that the content you post is honest and qualitative. Your honesty and sincerity would gain you the trust of clients faster than marketing campaigns.
Conclusion On Types Of Affiliate Marketing
In this article, we have explained the types of affiliate marketing, as well as its pros and cons in a way that you would easily understand. While affiliate marketing is a guaranteed way to make some passive income, you’ll need to understand its basic concepts. Go through the article for better clarity when it comes to the types of affiliate marketing.